We Tracked 5 Years of Prime Day Data… Here's What Actually Works

This podcast episode focuses on how Amazon sellers can prepare for and capitalize on Prime Day. The speakers analyze data from previous Prime Days, comparing it to normal sales periods in July to highlight key trends in clicks, sales, ad spend, ACoS, CPC, and conversion rates. Recommendations include increasing budgets and bids strategically, with a more aggressive approach on Prime Day itself and a tapered increase in the days leading up to it. The speakers also discuss the importance of optimizing product images and titles, and they share strategies for leveraging Prime Day to improve keyword rankings, gather customer data for retargeting, and connect with customers off of Amazon. They also discuss alternative strategies such as maintaining consistent spending to maximize profitability during the higher conversion rates of Prime Day.