In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law. Ralph and Kasim share how Tier 11’s refined Conversion Engine taps into Google’s 72 million (or more) data points to pinpoint high-intent leads at exactly the right moment. Even if you’re not in PI law, you’ll discover a tactical blueprint for blending paid search and social ads to secure more of your dream clients — while future-proofing your marketing against shifting ad platforms.

Chapters:

00:00:00 - Kickoff & Why This Episode Matters
00:00:37 - What Makes This Case Study a Game-Changer
00:02:13 - Winning Ad Tactics & Eye-Opening Results
00:05:34 - Behind the Scenes: How It Really Worked
00:11:28 - Roadblocks We Hit & How We Crushed Them
00:20:07 - How We Tracked Every Dollar Like a Hawk
00:23:07 - Cracking CPA: Real Estate Edition
00:24:36 - Why Data Tracking Can Make or Break Your Growth
00:27:36 - Tapping Into Google’s Goldmine for PI Law Wins
00:32:36 - Secret Sauce: Offline Conversions that Scale
00:40:34 - Big Takeaways & How to Use This in Any Industry

LINKS AND RESOURCES:

Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)

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