In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked but mission-critical number in your business. Ralph explains how top e-commerce CEOs and growth marketers win by outspending the competition profitably, why so many 8-figure brands still get this wrong, and how you can finally tie NCAC to real revenue growth. If you want to scale smarter and protect your margins, don’t miss this behind-the-scenes look at Ralph’s playbook for dominating your market.

Chapters:

00:00:00 - Welcome to Perpetual Traffic: Let’s Dive In
00:00:16 - Meet Cashflow Kings: The Conversation Begins
00:00:56 - Why Customer Acquisition Cost Will Make or Break You
00:03:59 - Who’s Here: Ralph Burns Joins the Kings
00:04:58 - NCAC Explained: The Secret Metric for Growth
00:08:55 - How to Find Your NCAC Without Guessing
00:30:06 - The Real Math: Calculating Net Acquisition Cost
00:30:37 - Hidden Costs: Don’t Forget Your Ops Expenses
00:31:37 - Set Smart Profit Margins & Win on CAC
00:32:20 - Proven Tactics to Drive NAC Down
00:34:35 - Protecting Profits: Why Margins Matter More Than Ever
00:37:54 - How to Lift AOV Without Adding Friction
00:45:01 - Bundles & Irresistible Offers That Sell Themselves
00:48:37 - Ralph’s Final Word: The Million Dollar Takeaway

LINKS AND RESOURCES:

Get Your nCAC Calculator Now!: https://www.tiereleven.com/ncac
Cashflow Kings on Facebook: https://www.facebook.com/cashflowkingspodcast
Shopper Approved: https://www.shopperapproved.com/
make data driven marketing decisions with confidence: https://www.tiereleven.com/what-we-do/data-suite
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

The #1 Metric That Will Completely Transform Your Business’s Bottom Line

Perpetual Traffic