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14 Jul 2021
1h
0m
55. 从 Zara 到 Shein:快时尚的两代王者
疯投圈
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本期播客节目讲述了服装行业的特点和难点,并对Zara和Shein这两家服装巨头进行了对比。Zara依靠快速上新和加盟模式取得成功,而Shein则通过与珠三角地区的合作,利用当地的柔性供应链以及利用Zara的生态系统快速成长。
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