448: Sigma: The Gutsy Rebuild That Took This SaaS from Zero to $100M - with Rob Woollen

In this episode of The SaaS Podcast, Omer Khan interviews Rob Woollen, co-founder and CTO of Sigma Computing, about his journey building a data analytics platform. Rob shares the challenges and pivots Sigma Computing faced in its first seven years, including early product failures and near-zero revenue. He discusses the importance of focusing on the problem, cultivating passionate users, and forming strategic partnerships with cloud data platforms like Snowflake. Rob also highlights the gutsy decision to rebuild the product after hitting a million in ARR, which ultimately unlocked their significant growth, leading to over $100 million in ARR, 1,400 customers, and 600 employees.