447: Aditude: From Scrappy Consulting to 7-Figure SaaS - with Jared Siegal

In this episode of The SaaS Podcast, Omer Khan interviews Jared Siegal, the founder and CEO of Aditude, a monetization platform for digital publishers. Jared shares his journey from running a consulting business, where he manually fixed ad tech for clients, to building a seven-figure SaaS business. He discusses turning down acquisition offers, bootstrapping to $5 million ARR, and the challenges of transitioning from a control-obsessed founder to scaling the business by delegating tasks. Jared also highlights the importance of building trust with clients, giving away his product for free initially, and using consulting revenue to fund product development, as well as his unique approach to events and customer acquisition through referrals and personal relationships.