#404 - Stability In Times of Uncertainty - 5 Ways To fail Shipping From China

In episode 404 of the Wizards of Ecom podcast, Carlos Alvarez interviews Lior Ohayon, the Ecommerce Operation and Business Development Manager at Unicargo, about common mistakes sellers make when shipping from China. Lior emphasizes the importance of viewing a freight forwarder as a partner and consultant, especially given current global uncertainties and tariffs. They discuss the need for accurate commercial invoices, understanding customs regulations, and avoiding the temptation to choose the cheapest shipping option, which often leads to hidden costs. Lior also highlights the significance of understanding the Chinese calendar to avoid supply chain disruptions during holidays like the Lunar New Year, as well as the importance of correct labeling, packaging, and shipping insurance. Lior shares actionable tips for sellers to improve their shipping processes and protect their margins.