In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the term "content marketing" and are journalists really content marketers after all. More content marketing research as well. Raves include Target and Nike's video program. TOM Example of the Week: Aldus Pagemaker.

This week's story links

Publishers Have Only Themselves To Blame For The Ad Blocking Apocalypse

http://fortune.com/2015/08/13/publishers-only-have-themselves-to-blame-for-the-ad-blocking-apocalypse/

The Journalists Who Refuse to Admit They’re Actually Content Marketers

http://www.forbes.com/sites/grantfeller/2015/08/11/the-journalists-who-refuse-to-admit-theyre-actually-content-marketers/

Only 2% of Marketers Have “Very Effective” Content Strategy

http://www.clickz.com/clickz/news/2418856/only-2-of-marketers-have-very-effective-content-strategy-study

Also with this… ContentMarketing Inefficiencies Cost B2B Companies Nearly $1 Billion

http://www.toprankblog.com/2015/08/content-marketing-inefficiency/

Sponsor: Emma's Modern Marketer's Field Guide. Download it today: http://bit.ly/myemma-field-guide

Robert's Rave: Target and Trolls

Joe's Rave: Nike's YouTube Secret of Success - http://observer.stfi.re/2014/10/nikes-secret-to-success-on-youtube-its-not-the-viral-video/

This week's TOM Example of the Week: Aldus Pagemaker with Roger Parker - http://www.huffingtonpost.com/john-fox/30-years-ago-aldus-pagema_b_7880438.html

PNR 92: End of Days for Digital Display Spells Opportunity for Brands

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose