In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss, in detail, the F&W model that all brands can learn from, and, Facebook now draws more news traffic than Google (or do they?). Raves include the New York Times email newsletters and the opportunity for local publishers. This week's TOM example of the week: Sherwin Williams.

This week's stories include:

Isentia Buys Content Marketing Agency King Content in $48m deal.
http://mumbrella.com.au/isentia-buys-content-marketing-agency-king-content-in-mammoth-48m-deal-313592

paired with...
Can digital shops survive branded content boom
http://www.adweek.com/news/advertising-branding/can-digital-shops-survive-branded-content-boom-166388

Oracle Buys Maxymiser
https://www.oracle.com/corporate/pressrelease/oracle-buys-maxymiser-082015.html

F+W Chairman Talks about the Company’s Decisive Strategic Shift to ECommerce
http://www.pubexec.com/article/content-change/

Facebook has Taken over for Google as a traffic source for news
http://fortune.com/2015/08/18/facebook-google/

SPONSOR
StudioD and the Content Marketing Files. Download here: bit.ly/studiod-cmfiles.

RAVES

Robert
http://www.themediabriefing.com/article/why-local-publishers-are-well-placed-to-become-service-providers

Joe

http://digiday.com/publishers/new-york-times-gets-70-percent-open-rate-newsletters/

This Old Marketing Example - Home Decorator Magazine (now STIR)

http://www.sherwin-williams.com/architects-specifiers-designers/inspiration/stir/

PNR 93: 2016 Will Be the Year of Content Marketing M&A

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose