In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube's decision to "force" content creators to be part of their new paid subscription program - YouTube Red. Adobe releases some interesting research on consumer behavior and content (hint: focus on the mobile experience) and the boys dissect some interesting research on the future of digital. Rants and raves include why publishers are missing the boat. This week's TOM example of the week: Johnson & Johnson and BabyCenter.

YouTube Will Completely Remove Videos Of Creators Who Don’t Sign Its Red Subscription Deal
http://techcrunch.com/2015/10/21/an-offer-creators-cant-refuse/#.mudbml:0AwH

paired with...
ESPN Takes It’s Videos Off Of Youtube
http://www.fastcompany.com/3052695/fast-feed/espn-pulls-videos-from-youtube-due-to-terms-of-upcoming-paid-tier

Study: What Consumers Want From Digital Content
http://www.adweek.com/socialtimes/report-what-consumers-want-from-digital-content/627753

Epic Deck From Yahoo - Predicts What’s Happening In Tech and Media

http://www.businessinsider.com/michael-wolf-predicts-what-will-happen-in-the-tech-industry-in-2016-2015-10?op=0#/#-1

This week's Sponsor: Marketo and Digital Marketing 101: http://bit.ly/marketo-digital-marketing

Rants/Raves
http://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/

#ThisOldMarketing - J&J's BabyCenter

http://www.adweek.com/news/technology/why-johnson-johson-treasures-babycenters-data-156720

PNR 102: YouTube Proves We Have No Rights on Social Media

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose