In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial's deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is he right?) and Mark Zuckerberg from Facebook believes that ads make Facebook better (really?). Rants and raves include IBM buying part of the Weather Channel and Nike should buy Grantland.com. This week's TOM example: Pro Football Talk.

This week's story links:

Google Gets Back Into Podcast Distribution

http://arstechnica.com/gadgets/2015/10/google-gets-back-into-podcast-distribution-with-google-play-music-podcasts/

Pandora Exclusive Streaming Partner for Serial

http://www.businesswire.com/news/home/20151102005476/en/Pandora-Exclusive-Streaming-Partner-Serial-Season

PewdiePie Says Ad Blockers Lead to YouTube Red

http://www.businessinsider.com/pewdiepie-says-ad-blockers-led-to-youtube-red-2015-10

Zuckerberg Talks about the Crowding of Ads Vs. Content

https://www.youtube.com/watch?v=VQaCv52DSnY&feature=youtu.be&t=1997

Brands It’s You Not Consumers

http://www.cmo.com/articles/2015/10/19/brands-its-you-not-consumers.html

This week's Sponsor: Marketo on A/B Testing - http://bit.ly/marketo-ab-testing

Rants and Raves

Robert - http://fortune.com/2015/10/27/ibm-weather-company-acquisition/

Joe - https://www.linkedin.com/pulse/nike-under-armour-missing-huge-opportunity-grantland-closing-pulizzi

This Old Marketing

http://profootballtalk.nbcsports.com/2015/11/01/pft-turns-14-today/

PNR 103: Consistent Content Is Key...and Most Brands Can't Do It

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose