In this episode of #ThisOldMarketing, Joe and Robert discuss how unfair it is to major publishers that Facebook opened up instant articles to everyone. The BBC restructures away from television and Google drops right-side ads on the desktop. Rants and raves include Buzzfeed's email traffic and yet another "Content Marketing Is Dead" article. This week's TOM example: Altair Engineering and Concept To Reality magazine.

This week's articles:

Contently Acquires Docalytics
http://www.adweek.com/news/technology/contently-buys-analytics-startup-tells-b2b-marketers-how-well-their-downloads-work-169710

Facebook Says Anyone Can Use Instant Articles Now
http://media.fb.com/2016/02/17/opening-up-instant-articles/

BBC Dropping Television and Radio Divisions
http://www.digitaltrends.com/movies/bbc-dropping-television-and-radio-divisions/

Google Removes Side Bar Ads
https://www.searchenginejournal.com/google-removes-right-hand-sidebar-ads/156912/

This week's Sponsor: AdStation's Content Monetization Checklist and Worksheet http://bit.ly/adstation-monetization-checklist

Rants/Raves

http://www.wuv.de/agenturen/thomas_strerath_ueber_die_content_luege
http://mediashift.org/2016/02/youve-got-mail-again-rethinking-the-role-of-email-newsletters/

This Old Marketing

Altair Engineering's C2R: http://www.altair.com/C2R-Magazine.aspx

PNR 119: How to Pen a Content Marketing Is Dead Article

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose