In this episode of #ThisOldMarketing, Joe and Robert review two important changes by Google - ad links in display search and AMP (accelerated mobile pages). A publisher is now in the business of selling cars and television networks are looking to native advertising as their solution to the ad crisis. Rants and raves include marketing technology and a book about algorithms. This week's TOM example: Burroughs Corporation.

This Week's Story Links:

Google AMP and Search Updates
https://searchenginewatch.com/2016/02/23/google-kills-right-hand-side-ads-what-does-this-mean-for-sem/
http://digiday.com/publishers/publishers-using-google-amp-across-europe/

Branding In The Age of Social Media
https://hbr.org/2016/03/branding-in-the-age-of-social-media

Dennis Publishing Is Selling Cars Now
http://digiday.com/publishers/dennis-publishing-selling-cars-now/

TV Networks Recast the Role of Commercials
http://www.nytimes.com/2016/02/27/business/media/tv-networks-recast-the-role-of-commercials.html?emc=edit_th_20160227&nl=todaysheadlines&nlid=72268883&_r=1

This week's Sponsor: GoToWebinar and 5 Tips to Attract Your Audience To Your Next Webinar - http://bit.ly/gotowebinar-attract-audience

RANTS AND RAVES

Robert
http://techcrunch.com/2016/02/28/martechs-bumpy-road-ahead-consolidation-growth-and-a-new-frontier/

Joe
Automate This: How Algorithms Came To Rule Our World by Christopher Steiner
https://www.youtube.com/watch?v=H_aLU-NOdHM

TOM

https://en.wikipedia.org/wiki/Burroughs_Corporation

PNR 120: Native Advertising Hits Network Television

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose