In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn't actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook blocks the ad blockers with more of the same from Facebook. Rants and raves include Blab shutting down and personalized content. This week's TOM example: WE Energies.

This week's story links:

How Google Analytics Ruined Marketing
https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/

No Agencies Have This Breadth of Content: Inside Accenture’s $600 million content business
http://digiday.com/agencies/no-agencies-breadth-content-inside-accentures-600-million-content-business/

Facebook Cripples Ad Blockers on Its Site, Gives Consumers New Control Over Ads
http://adage.com/article/digital/facebook-defeats-ad-blockers-users-control/305375/?_lrsc=fa470243-212f-48ce-9ae5-d5347bb75364

SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com

RANTS AND RAVES

http://www.emarketer.com/Article/How-Marketers-Benefit-Automating-Content-Creation/1014324?ecid=NL1015

http://marketingland.com/blab-shuts-live-video-platform-188089

https://medium.com/@shaanvp/blab-is-dead-long-live-blab-d2f72449ddb8#.9a2kyrpte

TOM:
WE Energies
http://www.tmj4.com/on-air/inside-the-we-energies-cookie-book
https://www.we-energies.com/home/cookiebook80th/we_energies_cookiebooks.html

PNR 144: A Content Marketing Approach Is Strategic, Actually

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose