For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver's take on the broken business model of newspapers. The boys believe that in the near future, you'll see brands actually owning these media properties. In other news, Gartner's new "Hype" cycle is out for marketing and Google+ closes on-air hangouts. Rants and raves include what's wrong with the buyer persona. This week's TOM example: Ernst & Young.

This week's story links:

John Oliver on Last Week Tonight - On Journalism
https://www.youtube.com/watch?v=bq2_wSsDwkQ

http://www.naa.org/News-and-Media/Press-Center/Archives/2016/NAA-CEO-to-John-Oliver.aspx#.V6oGqlRUyCY.twitter

The Gartner Hype Cycle For Digital Marketing And Advertising
http://blogs.gartner.com/chris-ross/2016/08/09/gartner-hype-cycle-for-digital-marketing-and-advertising-2016/

http://marketingio.com/2016/08/15/hype-cycle-for-digital-marketing-and-advertising-2016-gartner/

Google Quietly Discontinues Google+ Hangouts On Air - Pushes Users to YouTube Live
http://venturebeat.com/2016/08/15/google-is-discontinuing-google-hangouts-on-air-on-september-12-pushes-users-to-youtube-live/

SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio. Use code PNR200 to save $200 off registration. http://contentmarketingworld.com

RANTS AND RAVES

http://tribunecontentagency.com/article/facebook039s-beautiful-mind/

https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

TOM Example: E&Y

http://www.ey.com/GL/en/Industries

http://taxinsights.ey.com/forms/print-editions.aspx#

PNR 145: The Future Owners of Newspapers? Brand Marketers

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose