In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for media companies and journalists and Salesforce considers buying Twitter. Rants and raves include the cost of content marketing and why we do content. This week's TOM example: Petfinder.

This week's story links:

Why Salesforce Might Be Interested in Twitter -
https://techcrunch.com/2016/09/24/why-salesforce-might-be-interested-in-twitter/

Why Facebook Is Public Enemy Number One -
https://www.theguardian.com/media/greenslade/2016/sep/20/why-facebook-is-public-enemy-number-one-for-newspapers-and-journalism

EPISODE SPONSOR -

ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr150b

RANTS AND RAVES -
http://www.cmo.com/interviews/articles/2015/12/3/cmo-interview-linda-boff-GE.html#gs.null

TOM - Petfinder
http://adage.com/article/news/nestle-purina-buy-petfinder/241995/

PNR 150: How to Create a Successful Podcast

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose