In this episode of This Old Marketing, Joe and Robert discuss the results of CMI's 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience. Rolling Stone finds a buyer; and who really should be the agency in charge of content creation? Rants and raves include a Robert Rose book review while Mental Floss folds print. This week's TOM example: Saindbury's.

This week's show notes:

Singapore-based music startup buys 49% stake in Rolling Stone

https://techcrunch.com/2016/09/25/bandlab-rolling-stone/

Content Marketing Takes A Turn For The Better - New 2017 Research

http://contentmarketinginstitute.com/2016/09/content-marketing-research-b2b/

Content Creation Who’s Job Is It Anyway

http://mediatel.co.uk/newsline/2016/09/27/content-creation-whose-job-is-it-anyway/

EPISODE SPONSOR

ION Interactive and their interactive ebook - 50 Ways to Engage Your Audience http://cmi.media/pnr151

RANTS AND RAVES

https://www.amazon.com/dp/B01LK7GXKM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

http://www.slate.com/blogs/browbeat/2016/09/24/paramount_has_some_regrets_about_monster_trucks.html?wpsrc=sh_all_dt_tw_ru

http://www.foliomag.com/mental-floss-shutters-print-edition/

http://digiday.com/publishers/publishers-appear-cooling-facebook-instant-articles/

TOM

http://www.sainsburysmagazine.co.uk

PNR 151: Audience, not Content, Is the Real Asset

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose