In this episode of This Old Marketing, Joe and Robert discuss the rampant Wall Street rumors of Apple buying Disney. Netflix has found another billion dollar business model and Reuters identifies six publishing trends brands need to pay attention to. Rants and raves include brand studios and college choice. This week's TOM example: Mint.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr179

Rumors: Is Apple Going To Buy Apple
http://markets.businessinsider.com/news/stocks/apple-seen-as-disney-buyer-by-wall-street-malone-2017-3-1001866926-1001866926

Netflix Has A Billion Dollar New Business That It’s Starting To Explore
http://www.businessinsider.com/netflix-merchandise-revenue-2017-4

Six Strategic Lessons For Publishers Moving Beyond The Article
https://www.themediabriefing.com/article/six-strategic-lessons-for-publishers-moving-beyond-the-article

Rant/Rave

http://www.adweek.com/agencyspy/heres-the-problem-with-that-content-studio-you-just-built/129188

https://velocitypartners.com/resources/the-new-media-message/#/

THIS OLD MARKETING - MINT

https://blog.kissmetrics.com/how-mint-grew/
https://contently.com/strategist/2015/03/23/how-mint-turned-content-into-a-big-business/

PNR 179: Yes, Apple Will Buy Disney (someday)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose