In this episode of This Old Marketing, Joe and Robert discuss Google's move to insert ad-blocking into the web browser Google Chrome and what that means for marketers and advertisers. New research suggests that marketing skills are in high demand, while executives absolutely love long-form content. Rants and raves include content workflow and mission statements. This week's TOM example: a content event in 1916.

This week's story links:

Episode Sponsor: PowerPost and their 5 Pillars of Publishing webinar on May 9th: http://cmi.media/pnr180

Google Plans Ad Blocker As A Feature In New Chrome Browser
https://www.wsj.com/articles/google-plans-ad-blocking-feature-in-popular-chrome-browser-1492643233

The Most In-Demand Marketing Skills
https://www.marketingprofs.com/charts/2017/31918/the-most-in-demand-marketing-skills

Global Executives Study From Quartz
https://insights.qz.com/ges/2016/

RANTS AND RAVES

http://contentmarketinginstitute.com/2017/04/habits-productive-content-teams/

https://www.inc.com/magazine/201704/leadership-mission-statements-into-sales.html

PNR 180: The Bull Market in Marketing Is Just Beginning

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose