In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own "killing marketing" model for their integrated content brands, and there is one article format that rises above them all. Rants and raves include a new marketing model and transparency. This week's TOM: Alcoa.

This week's story links:

Content Marketing World videos at http://cmi.media/video17

Content Marketing Master Classes at https://www.contentmarketingconf.com/

QUICK HITS

Social Media Monitor Brandwatch Acquires Content Marketing Platform BuzzSumo
https://techcrunch.com/2017/10/10/social-media-monitor-brandwatch-acquires-content-marketing-platform-buzzsumo/

Snapchat will now show you more info about the cool places your friends are visiting
https://www.recode.net/2017/10/10/16450562/snapchat-location-advertisers

Key Trends In Social and Digital News Media
http://www.pewresearch.org/fact-tank/2017/10/04/key-trends-in-social-and-digital-news-media/

IN DEPTH

Content marketing: Mercedes is marketing
iQ media's looping content
https://www.wuv.de/marketing/mercedes_laesst_looping_inhalte_von_iq_media_vermarkten

The Simple Article Format That Draws A Bigger Audiences
http://contentmarketinginstitute.com/2017/10/content-creators-article-format/

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr205

RANTS AND RAVES
https://econsultancy.com/blog/69468-introducing-the-modern-marketing-model-m3

https://www.theringer.com/2017/9/26/16364548/casper-snapchat-airbnb-startup-publications

TOM - Alcoa’s One Step Beyond
https://en.wikipedia.org/wiki/Alcoa_Presents:_One_Step_Beyond

PNR 205: Mercedes Launches Revenue-Based Content Model

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose