In this episode of This Old Marketing, Joe and Robert discuss the new initiative from three marketing associations that put the blame for bad online advertising directly on the shoulders of publishers (excuse me). In other news, media companies still rank first for loyalty, but these aren't the media companies you were looking for. Rants and raves include Nielsen's bid at measuring Netflix and one-hit wonders and what we can learn from them. This week's TOM: Polyface Farms.

This week's story links:

Content Marketing Master Classes at https://www.contentmarketingconf.com/

Any listener that tweets using #thisoldmarketing now through October 28 will be entered into a drawing to win an annual Ahrefs account plus a signed copy of Joe and Robert’s new book, Killing Marketing.

QUICK HITS

Who are 2017’s Top Brands Ranked by Customer Loyalty
http://www.marketingcharts.com/brand-related/top-brands-80670

Publishers May Have To Volunteer To Fight Against Annoying Ads
http://adage.com/article/digital/trade-body-letter-suggests-pubs-volunteer/310958/

IN DEPTH

Ad Age Ad Lib - Neil Vogel’s Adventure as An Accidental Publisher
http://adage.com/article/podcasts/ad-age-ad-lib-neil-vogel/310982/

Content Marketing Is Dead! Long Live Marketing!
https://www.forbes.com/sites/johnellett/2017/10/16/content-marketing-is-dead-long-live-marketing/#74f4bd461358

SHOW SPONSOR - SNAPAPP
Download “The Millennials Are Here! How Generational Differences Impact B2B Buying Committees Today” at http://cmi.media/pnr206

RANTS AND RAVES

https://techcrunch.com/2017/10/18/nielsen-will-now-measure-tv-audiences-on-netflix/

http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/

https://jamesaltucher.com/

TOM - Polyface Farms

https://www.permaculture.co.uk/articles/how-joel-salatin-markets-and-sells-polyface-farm-produce

https://blogs.ext.vt.edu/market-ready/2017/04/17/conversation-with-daniel-salatin-polyface-inc-swoope-va/

https://sustainability.vcu.edu/gardens/garden-resources/

http://mitsloanexperts.mit.edu/overcoming-the-culture-of-waste-deishin-lee/

PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose