The boys return with a cornucopia of news.

TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will.

In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ads).

In winners and losers, Edelman is out with their Trust Barometer, and Andrew Ross Sorkin has tomorrow's media model.

In rants and raves, Anthropic's CEO predicts the future and the only good news coverage of the LA fires was local.

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This week's news links:

The TikTok Ban Update

China Comments on TikTok Ownership

RedNote

Instagram Throws Money

Meta Announces Community Notes

Meta's Community Notes Don't Include Ads

Edelman Trust Barometer

Prof G with Andrew Ross Sorkin

Inside Anthropic's AI Race

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Will Meta Buy TikTok? (464)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose