Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry?

The buyers line up for TikTok, but is the US Government playing favorites?

And Substack is paying cash for TikTok creators to make the switch.

Marketing winners include Timothee Chalamet and the TGL golf league.

Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike.

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This week's news links:

The Real DeepSeek

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Cling, Cling, Cling...DeepSeek Strikes Back (465)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose