John Warrillow is the author of books “Built to Sell” and “The Automatic Customer” and founder of The Value Builder System™ where advisors help company owners increase the value of their business. Previously, he founded Warrillow & Co., a subscription-based research business dedicated to helping Fortune 500 companies market to small business owners. A sought-after speaker and popular Inc.com columnist, John lives in Toronto.

What you’ll learn about in this episode:

John’s book “Built to Sell”
The very easy path for agencies to follow that make it extremely hard to sell
What services look like that make an agency sellable
Why you can’t confuse the doing with owning a business
When is it time to say no to business?
What to do after you sell your agency
Things to avoid when exiting your agency
Services agencies can offer on a subscription model
Standardizing a process and giving that process or product a specific name
Why you shouldn’t surround yourself with journeymen agency employees
How to assess how sellable your agency is and what can be done to make your agency more sellable

Ways to Contact John Warrillow:

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 47: How to Build Your Agency So You Can Sell It, with John Warrillow.

Build a Better Agency Podcast