Chantell Glenville is the author of “What Clients Really Want (And The S**t That Drives Them Crazy)” the first ever book on how to create great client/agency relationships written by an ex-client. Winner of the WACL Future Leader's Award 2013, Chantell has worked at some of the UKs top creative communications agencies such as AMV BBDO, VCCP, and Dare as well as client-side at Vodafone, a multinational teleco.

Her experience both client and agency-side has given her a unique insight into the situations and behaviours that can really break client/agency relationships or make them excellent. Chantell has worked with and for agencies with varying specialties and on a broad range of clients; from international blue chips such as Johnson & Johnson, Barclaycard, Molson Coors, and Henkel through to high profile UK and pan-European accounts.

What you’ll learn about in this episode:

Things agencies do over and over that drive clients crazy
The small behaviors that break apart relationships
What agencies don’t know about the world clients live in
The complexity of the structure of clients’ systems
How agencies can help clients manage the revision process
Why you need to know more than one person inside your client’s company (and get to know them face-to-face)
The working hour differences between agencies and clients
Why you should never overpromise and underdeliver
The two things that create great agency-client relationships
Why attention to detail is so important for agencies
How to get to the top of a client’s to-do list
Reasons clients will fire agencies (and why they never want to do that)
Things agency owners can do right now to help their account executives improve agency-client relationships

Ways to Contact Chantell Glenville:

Book: "What Clients Really Want"
Website: www.masteringaccountmanagement.com

We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Episode 48: What Clients Really Want, with Chantell Glenville.

Build a Better Agency Podcast