In episode 453 of the AM-PM Podcast, Kevin King interviews Sohun Sanka from Yuca about strategies for selling on TikTok and TikTok Shop. They discuss the power of TikTok's algorithm, the platform's growth compared to Amazon, and the importance of creating native content. Sohun shares insights on leveraging TikTok Shop for omnichannel growth, the different types of TikTok ads (Spark Ads, GMB Max, and video shopping ads), and the significance of finding relevant creators. They also explore strategies for incentivizing creators, the role of AI in video creation, and the future of TikTok.
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