In episode 452 of the AM-PM Podcast, Kevin King interviews Kamal Singh from AMZ One Step, a top agency for optimizing Amazon listings. They discuss strategies for improving product listings to increase click-through rates and conversions, emphasizing the importance of high-quality images, understanding customer avatars, and adapting to AI-driven changes in e-commerce. Kamal shares insights on how to create effective visuals, optimize listings for Amazon's AI, and the necessity of investing in professional creatives rather than opting for cheaper, less effective alternatives. The conversation also touches on the future of AI in e-commerce, the role of AI agents, and how these technologies will transform product development, logistics, and marketing strategies.
