067: Tactic Tuesdays: Tariff Impacts: Finding Brand Opportunity in Crisis

In this episode of Tactics Tuesday with Brand Fortress HQ, the hosts discuss the impact of tariffs on Amazon sellers and strategies to navigate these challenges. They emphasize the importance of pivoting, adapting, and seeking opportunities amidst difficulties, rather than dwelling on the negatives. The conversation covers practical steps such as slowing down product development, preparing for potential tariff drops, and diversifying manufacturing locations. They highlight the value of building a strong customer list for cash flow and brand loyalty, and encourage thinking outside the box to find creative solutions, such as exploring alternative markets or leveraging metal derivative classifications for tariff exemptions. The hosts stress the significance of problem-solving, resourcefulness, and maintaining a long-term perspective to not only survive but thrive in a changing e-commerce landscape.