066: Tactic Tuesdays: Should I Hire An Amazon Agency?

This episode explores the question of whether Amazon sellers should hire an Amazon agency, offering diverse perspectives from a five-year Amazon agency owner, an individual with experience at multiple agencies and as a brand owner, and a brand owner who has worked with several agencies. Against this backdrop of varied experiences, the discussion highlights the crucial need to define clear goals before hiring an agency, emphasizing that not all agencies are suitable for every business due to factors like product type, pricing, and agency specialization. More significantly, the panelists caution against agencies using inexpensive overseas freelancers without proper management and quality control, leading to increased workload for the brand owner. For instance, one panelist recounts a negative experience with a tool-based agency that added irrelevant keywords, creating a six-month cleanup process. In contrast, positive experiences involved a collaborative partnership approach, focusing on brand strategy and aligning agency expertise with the brand's long-term vision. What this means for Amazon sellers is that a thorough vetting process, including understanding the agency's strategy and communication style, is essential for success.