Revolutionizing Women's Health

In this episode of the DTC Insider podcast, host Brian Roisentul interviews Jamie Norwood, the co-founder of Winx Health, a vaginal and sexual health hub. Jamie discusses the company's origins, starting with a focus on reinventing the pregnancy test experience and expanding into a comprehensive suite of women's health products and educational content. She shares insights on bootstrapping the business, the importance of content marketing and SEO through their Real Talk platform, and the strategic decision to prioritize organic growth over performance marketing. Jamie also delves into Winx Health's retail strategy, including partnerships with on-demand retailers and regional grocers, and their upcoming national retail launch. Additionally, she highlights the brand's commitment to social impact through their Morning After Pill donation program and the significance of their partnership with Kerry Washington.