In this interview, Nathan speaks with Jake Mor, the founder of Superwall, a company that helps mobile apps integrate subscriptions and optimize paywalls. Jake discusses Superwall's two-line code integration for new apps, its advanced toolset for paywall testing and customer targeting, and its dual approach of self-serve and growth plans with custom solutions. He shares his background in app development, including his experience with Fitness AI and HQ Trivia, and how it led to the creation of Superwall. Jake also touches on the changing landscape of in-app purchases due to Apple's evolving policies and Superwall's upcoming features, such as personalized pricing using their demand score, which leverages data to help customers optimize revenue and subscriber acquisition.
