In this interview, Alan de Souza, the founder of Reachbox.ai, discusses how he built his AI-powered cold email outreach platform from zero to $6 million ARR in just 18 months. He highlights the platform's focus on hyper-personalization and solving the complexities of cold outreach for businesses. Alan shares growth strategies, including using Reachbox for their own outreach to acquire initial customers, leveraging a strong affiliate program that contributes to 35% of their customer base, and focusing on simplifying the user experience. He also touches on their customer acquisition, churn rate of 7.5%, and the future of AI in the go-to-market space.
