In this episode of the Marketing Misfits podcast, hosts Kevin and Norm interview Kitty Lai, a branding and packaging expert, to discuss the importance of branding and packaging for e-commerce businesses. Kitty shares her experiences working with major brands like Ted Baker and Cath Kidston, emphasizing the need for consistency, clarity, and creating a memorable experience for customers through sensory details and personalized touches. The conversation covers topics such as rebranding strategies, the role of AI in design, and how to effectively target different audiences while maintaining a cohesive brand identity.
