In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin King interview Ben Weiss, an entrepreneur in the footwear industry. Ben discusses his company, which designs and 3D prints custom shoes using AI, allowing for unique designs and personalized fits. He highlights the advantages of this approach, such as reduced waste and faster product development, and shares his vision for partnering with content creators and expanding into apparel and digital integrations. The conversation covers the technology behind the shoes, the potential for mass customization, and the marketing strategies being employed to educate consumers about this innovative approach to footwear.
