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In this "Lessons" episode, Mike Mandell, Principal Attorney at Mandell Law, shares his unconventional approach to marketing in the legal industry. Discover how small businesses can use social media to create viral content, engage their audience, and drive leads without relying on a hefty marketing budget.

Leveraging Social Media for Small Business Growth: Mike discusses how small businesses, even in traditionally "boring" industries like law, can utilize social media platforms to reach new clients. By consistently producing valuable content and engaging with followers, businesses can build their presence without spending on expensive advertising campaigns.

Creating Content That Provides Value: Mike stresses the importance of providing value through content, whether by educating, inspiring, or entertaining the audience. He explains that combining these elements in your content increases its potential to go viral and encourages businesses to experiment with their style while staying true to their unique personality.

The Velvet Hammer Approach: Instead of using traditional hard-sell marketing tactics, Mike advocates for a "velvet hammer" approach. By offering helpful, actionable advice—such as tips to improve credit scores or reduce debt—businesses can build trust with their audience, which leads to future client relationships when more serious needs arise.

Building a Personal Brand with Authenticity: Mike highlights the significance of authenticity when creating online content. It's essential to stay true to yourself and your style, even if it doesn’t fit traditional molds. By doing so, you stand out from the crowd and attract clients who resonate with your personal brand, ultimately driving business success.

➡️ Show Links

https://successstorypodcast.com

YouTube: https://youtu.be/unL_MhMLFgc

Apple: https://podcasts.apple.com/us/podcast/mike-mandell-principal-attorney-at-mandell-law-the-1/id1484783544

Spotify: https://open.spotify.com/episode/7mRfWj3EbfCvwNK3UAaoTy?si=da7b3f64f17a4129

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Lessons - Marketing That Broke All the Rules | Mike Mandell - Principal Attorney at Mandell Law

Success Story with Scott D. Clary