How We Structure Campaigns at Scale

In this episode of the "Better Advertising with BTR Media" podcast, Destaney interviews Adam, a LinkedIn expert at BTR Media, about managing large and complex advertising accounts with high SKU counts. Adam shares his background and experience, emphasizing the importance of organization and precision in managing these accounts. The discussion covers key areas such as account structure, campaign naming, keyword research, and reporting, highlighting the benefits of a single ASIN structure and the use of seed keywords. They emphasize the need for customization and hands-on management, especially for brands with complicated product lines like OEM parts, tech accessories, and apparel, and how BTR Media's tech and strategies enable efficient budget allocation and adjustments based on real-time data.