Four Pillars of Amazon: Supply Chain Strategy

In this episode of the Better Advertising with BTR Media podcast, Destaney and Gabi, along with Rob Hahn, COO of Pattern, delve into the critical role of operations in achieving success on Amazon, contrasting Amazon's priorities then and now. Rob shares his extensive background, including his early days at Amazon and his current role at Pattern, emphasizing the challenges brands face navigating Amazon's complex ecosystem. The discussion covers the evolution of Amazon's fulfillment network, the impact of regionalization and sub-same-day delivery on brands and consumers, and the importance of staying agile amidst Amazon's constant changes. The hosts and Rob discuss the significance of strategic partnerships, density in supply chain management, and Pattern's solutions for brands to optimize their operations and improve speed and efficiency in the marketplace.