In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Aaron Nosbisch, the CEO of DrinkBreeze, a company that produces feel-good tonics containing microdose cannabis and functional mushrooms. Aaron discusses the unique formulation of Breeze, its legal status due to the 2018 Farm Bill, and its appeal as an alcohol alternative. He shares his entrepreneurial journey, including past e-commerce ventures and the challenges of advertising cannabis-related products. Aaron credits Breeze's success to strong e-commerce fundamentals, effective digital advertising, and building in public by openly sharing the company's progress. He also touches on the brand's design, retail strategy, and future plans, including potential investment and long-term vision.
