In this episode of The Unofficial Shopify Podcast, Kurt Elster interviews Jonathan Strauss, the founder of Neven Eyewear, about how he saved and scaled his business using a "buy one, get two free" deal. Jonathan shares his initial struggles to gain traction, the turning point when he implemented the BOGO offer, and the strategies he uses to manage inventory, marketing, and customer service. He also discusses the importance of building a brand, offering excellent value, and providing exceptional customer service, including free international shipping and a lost/broken replacement policy. Jonathan emphasizes the challenges and rewards of entrepreneurship, the importance of a strong team, and the need to adapt to changes in the e-commerce landscape, such as tariffs and marketing strategies.
