In this episode of Business Breakdowns, Matt Russell interviews Chris Davies, an Investment Manager at Bailey Gifford, about Moncler, a luxury outerwear brand. The discussion covers Moncler's history, starting from its origins in making mountaineering gear to its transformation into a high-fashion brand under Remo Ruffini. Davies explains Moncler's three brand pillars: Collection, Grenoble, and Genius, and highlights Ruffini's innovative approach to luxury fashion. The conversation further explores Moncler's financial performance, the acquisition of Stone Island, and growth opportunities in the US and Asia. Davies also addresses potential risks, such as fashion cycles and supply chain issues, and emphasizes the importance of brand protection, concluding that Moncler's success lies in its ability to innovate while maintaining its brand equity.
