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In this episode of the DTC Podcast, we sit down with Jeremy Foreshew from Talkable to explore how brands can leverage referral marketing to drive sustainable growth.

Key Insights:

The Decline of Traditional Advertising: Challenges with rising digital ad costs and the shift towards owned channels.

Referral Marketing Mechanics: Understanding the components of a successful referral program.

Innovations in Referral Sharing: Introducing Talkable Wallet for seamless mobile referrals.

Case Studies: Real-world examples of brands achieving significant CAC reductions.

Strategic Implementation: Best practices for timing, segmentation, and offer structuring.

Takeaways:

Referral marketing can dramatically lower acquisition costs.

Personalized and timely referral offers enhance customer engagement.

Innovative tools like Talkable Wallet make sharing effortless and effective.

If you’re a DTC brand looking to build effective referral programs that reduce acquisition costs, enhance customer loyalty, and simplify the referral process to drive sustainable growth, this episode is a must listen.

Turn your existing customers into a high-performance revenue channel. Get connected with a Talkable referral expert at www.talkable.com

Timestamps

00:00 - Why referral marketing reduces risk and boosts ROI

02:00 - The problem with paid acquisition in today’s ad landscape

04:00 - How referral loops drive compounding customer growth

06:00 - $500M in revenue from one Talkable client case study

08:00 - The Talkable Wallet and how it solves real-world sharing

10:00 - Crafting irresistible offers that drive actual referrals

12:00 - How white-glove service removes the need for internal headcount

14:00 - Identifying the “moments of delight” for peak referral success

17:00 - Referral marketing mistakes: set-it-and-forget-it, generic offers

20:00 - Creative placement ideas: packaging, QR codes, yard signs

22:00 - Viral loops and LTV: why referrals outperform paid ads

24:00 - Framing referral marketing to get CFO and CEO buy-in

Hashtags

#referralmarketing

#customeracquisition

#dtcpodcast

#talkable

#ecommercemarketing

#brandgrowth

#retentionmarketing

#d2cbrands

#lifetimevalue

#performancebranding

#ownedmedia

#viralgrowth

#marketingstrategy

#emailmarketing

#customerloyalty

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Bonus: How Talkable Cuts CAC with Referral Loops and Wallet-Based Sharing

DTC Podcast