It’s a full house today, and we’re joined by Shane Rostad to talk CRO. Shane’s recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In today’s ep we’re talking about brand positioning and messaging, how to drive LTV and boost AOV with strategic post-purchase upsells and CRO tactics to unlock sustainable growth. If you’re scaling a DTC or ecom brand an are looking for strategies to position your brand more effectively, convert more customers and keep them coming back for more, this one’s for you.

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00:00 Introduction

02:16 Transitioning to Brand Side: Shane's New Journey

04:46 Launching Cheeky: The New Brand Experience

07:40 Growth Strategies: Leveraging Creator Partnerships

11:01 Understanding Customer Lifetime Value (LTV)

12:58 Product Offerings: Subscription vs. One-Time Purchases

18:07 UI/UX Design: Crafting the Customer Experience

22:18 Product Positioning: Standing Out in a Crowded Market

29:44 CRO Insights: High-Level Strategies for Growth

35:18 Expanding Demographics: Reaching Younger Audiences

36:44 Navigating Customer Journeys and Personalization

48:14 CRO Strategies for DTC Brands

01:06:38 Post-Purchase Optimization and Revenue Strategies

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Zach Stuck episode:

Spotify: https://open.spotify.com/episode/35i3FjPEar8dRdVPUGBfah?si=c992d2f87287454b

YouTube: https://youtu.be/M4xn2aISEbg

E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad

Marketing Operators