In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, affiliate deals and paid creator partnerships.

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00:00 Introduction

05:49 Influencer Marketing Strategies for 2024

09:10 The Power of Product Seeding and Community Engagement

12:02 Leveraging Micro and Macro Influencers

15:08 Balancing Paid and Organic Influencer Partnerships

17:59 Exploring Diverse Creator Collaborations

21:07 Navigating the Influencer Landscape Across Platforms

24:00 Measuring Marketing Effectiveness and Incrementality

30:21 The Volatility of Social Media Platforms

34:43 Tools for Content Discovery and Attribution

37:15 Shifting Perspectives on Influencer Marketing

40:35 Budgeting for Influencer Marketing

43:54 Upper Funnel Channels and Measurement Challenges

48:50 Balancing Organic and Paid Influencer Strategies

52:42 Integrating Influencer Marketing with Product Launches

56:02 Creating Buzzworthy Product Launches

01:01:16 Leveraging Influencer Marketing for Product Launches

01:09:21 The Future of Influencer Marketing Platforms

01:17:15 Measuring Success in Influencer Campaigns

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E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack

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E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV

Marketing Operators