288 – What is a Good Sales Rank?

This episode explores the complexities of Amazon sales rank and its significance for resellers. Against the backdrop of common misconceptions surrounding sales rank, the hosts debunk the outdated "under 100,000" rule of thumb, highlighting its potential for misleading sellers. More significantly, they emphasize the crucial role of category context, illustrating how a given sales rank can represent vastly different performance levels across various product categories. For instance, a rank of 100,000 might indicate top 1% in toys but only 10% in video games. The hosts introduce Keepa, a tool for tracking sales rank history, advocating its use for a more informed assessment of product viability. Ultimately, they define a "good" sales rank as consistent performance within the top 3% over at least three months, as visualized by Keepa's data, emphasizing the importance of historical trends over single-point-in-time observations. This nuanced approach to sales rank analysis empowers Amazon sellers to make more data-driven decisions, improving their chances of success.