This episode explores the investment philosophy and strategies of Neil Mehta, founder of Greenoaks Capital, a remarkably successful venture capital firm. Against the backdrop of Mehta's grandfather's gun shop in India, which instilled in him an appreciation for craftsmanship, the discussion delves into his unique approach to identifying exceptional founders and building generational companies. More significantly, Mehta introduces the concept of "jaw-dropping customer experiences" (JDCE), illustrating how Coupang's rapid delivery system exemplifies this principle, creating unparalleled customer loyalty. For instance, Mehta details Greenoaks' concentrated investment strategy, exemplified by its significant stake in Coupang, highlighting the firm's focus on long-term growth and its willingness to weather market volatility. As the discussion pivoted to the changing landscape of venture capital, Mehta contrasts Greenoaks' founder-centric, high-touch approach with the increasingly industrialized, coverage-focused strategies of many of its peers. Ultimately, Mehta emphasizes the importance of deep insight and speed in identifying and partnering with exceptional founders, arguing that this approach, while seemingly less scalable, yields superior returns and a more fulfilling investment experience. This means for the venture capital industry that a highly focused, founder-centric approach can still thrive even in a market flooded with capital.