Is AI Killing SEO as an Agency Service? 3 Core Principles of SEO with Lindsay Halsey | Ep #783

This episode explores the evolving landscape of SEO and its future in the age of AI-powered search engines. Against the backdrop of 15 years of experience in the SEO agency space, Lindsay Halsey, an SEO agency owner, shares her insights with host Jason Swenk. More significantly, the discussion highlights the enduring importance of user experience, high-quality content, and external validation signals for SEO success, despite the emergence of alternative search engines like ChatGPT. For instance, Halsey emphasizes that while user behavior and search patterns are changing, the core principles of providing value and building brand authority remain crucial. As the discussion pivoted to the impact of AI, Halsey counters the notion that SEO is dead, arguing that it's adapting to incorporate generative search optimization. In contrast to the initial concerns, the conversation concludes by emphasizing the continued relevance and growth potential of SEO services, particularly in guiding clients through the evolving digital marketing landscape. This underscores the enduring value of SEO as a channel for businesses seeking online visibility and the role of experienced agencies in navigating this transition.