In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing: The Social Art of Influence. Their conversation delves into the powerful concept of framing and how it shapes our perceptions and actions in everyday life.

Mikael, a professor of sociology at Lund University, shares his expertise on the four categories of framing: texture, temperature, position, and size. He explains how these elements can be strategically used to influence consumer behavior and decision-making. Through engaging examples, including the marketing strategies of luxury brands like Patek Philippe, Mikael illustrates the profound impact of thoughtful framing in both personal and professional contexts.

In this episode:

Discover the significance of framing in shaping perceptions and driving actions.
Learn about the four categories of framing and how they can be applied in marketing and communication.
Explore real-world examples of successful framing strategies from various industries.
Understand the ethical implications of framing and the importance of authenticity in messaging.
Gain insights into how to analyze and improve your own framing techniques for better outcomes.

Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/485.

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485. The Social Art of Influence

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics