3 Sales Strategies to Win More Agency Business with Luke Cope | Ep #780

This episode explores the challenges and triumphs of starting and scaling a digital PR agency. Against the backdrop of Luke Cope's experience leaving a successful agency to co-found Bottled Imagination, the discussion highlights the importance of a strong initial vision and the willingness to adapt. More significantly, the conversation delves into alternative approaches to client acquisition, such as focusing on building trust and delivering bespoke ideas instead of traditional pitching. For instance, Bottled Imagination's unconventional strategies, including creating a fictional footballer to raise awareness for responsible gambling, are showcased as examples of their innovative approach. The hosts also discuss the importance of hiring the right people, emphasizing the need for individuals who are ambitious and willing to take risks. Ultimately, the episode underscores the significance of adaptability, calculated risk-taking, and a clear vision in navigating the complexities of agency growth, offering valuable insights for aspiring entrepreneurs.