Build Your Agency’s Dream Team and Land Dream Clients with Jon Rivers | Ep #779

This episode explores the challenges and strategies for scaling a B2B marketing agency. The interview features Jon Rivers, co-founder of Marketeering, who recounts his agency's journey, highlighting the pitfalls of getting bogged down in client work at the expense of business development. More significantly, the discussion delves into the transition from treating employees as family to building a "dream team," emphasizing the need for adaptability and strategic personnel decisions. For instance, Jon shares a story about losing clients due to internal client hires, but reframes this as a testament to the agency's success in preparing clients for internal growth. As the discussion pivoted to financial strategies, both Jon and host Jason Swenk emphasize the importance of pricing strategies and regularly reviewing expenses to maintain profitability. In contrast to the initial focus on operational challenges, the conversation concludes with a discussion on the importance of raising prices and selecting clients strategically to achieve higher profit margins and ultimately, a successful agency sale. This highlights the importance of strategic decision-making in achieving long-term agency growth and profitability.