This episode explores the impact of ultra-processed foods (UPFs) and China's new regulations on misleading food additive claims. Against the backdrop of China's crackdown on "no additive" labels, the discussion delves into the prevalence of UPFs and their potential addictive properties, citing studies showing links to obesity and other health issues. More significantly, the panel discusses the challenges in navigating the food system, highlighting the affordability and widespread availability of UPFs, particularly in low-income areas. For instance, the increasing sweetness of watermelons due to market demand illustrates how consumer preferences shape food production. The conversation then pivots to the shared responsibility between consumers, producers, and regulators in addressing this issue, suggesting that stricter regulations, such as UPF taxes, and increased consumer awareness are crucial for creating a healthier food environment. In contrast to simply blaming food producers, the hosts emphasize the need for a balanced approach, incorporating individual dietary choices and government policies to promote healthier eating habits. Ultimately, the episode underscores the need for a multi-faceted strategy to combat the pervasive influence of UPFs and create a more transparent and healthier food system.